So what does that have to do with the Mac? It has a lot to do with the Mac.
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"Among the best practices that facilitate online creativity are target marketing (for greater effectiveness), streaming video (stimulates interaction), and the combined use of display ads and sponsored search, or 'meshing media.' Everyone has a favorite television show where brand marketing can be used to reach targeted consumers and then drive online search, and more people watch their favorite TV shows with a laptop (and therefore the Internet) within easy reach, she noted."This type of convergence is beginning in earnest. The article summarizes a recent presentation from Yahoo!'s Chief Marketing Officer: The Wisconsin Technology Network has posted an article about how marketers (businesses) are capitalizing on the synergy that can be created by combining brands and products with online interaction.
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I think it is an awesome computer for any Mac user looking to make the Intel transition, as well as a great bridge for Windows users who don't want to give up all of their old apps ( Boot Camp) and want to see what the wonderful world of Apple is all about.įor me the MacBook has met its lofty expectations. That said, in my experience, the MacBook has been a pleasure to use since I got it out of the box. Tech journalists have a tough job - reviewing the product with an eye toward making sure that people know just what they are and are not getting. Does it get warm if you have it sitting on your lap, or some other area that blocks some of the vents? Yes, but just about every notebook does that. I'll concede that I've yet to push my MacBook to do anything really intensive, but I haven't had the heat issue manifest itself on my machine.
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There are times when this can be inconvenient, but with the add-on modem option they're not leaving people out in the cold.įinally, I know that the blogosphere is buzzing about the MacBook and MacBook Pro as running very hot. Regarding the lack of a modem, I understand the complaint and realize that many people still use dial-up for their Internet connection, but, as I've said, it isn't a dealbreaker because you can buy an external modem for the MacBook.Īpple has a tendency of forcing people to move forward with technology (the original iMac ditched SCSI and other connections in favor of USB). You can always say there should be more ports, but if you need to plug in that many USB peripherals then get a hub - that's what they're for. How many do we need? If Apple included three, I'm sure he'd ask why they didn't include four. I also don't get the complaint about the machine only having two USB ports.
Maybe they just needed to find some negatives to keep their journalistic "balance." I continue to see the lack of a media slot as a non-issue.
And it's not as if there wasn't room on the MacBook's left flank to include a humble phone jack." The thing I don't get is how the Post and Walt Mossberg feel that the lack of an expansion slot and/or media card reader is a major flaw. That last feature could be deal-breaker if you ever must use dial-up, your only option is a $49 external model sold by Apple.
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"In general, the MacBook represents a tremendous advance over the iBook that it replaces.But the MacBook provides only two USB ports, lacks a memory-card reader or PC Card expansion slot and even leaves out a modem. Running underneath the favorable headline of "Apple's MacBook Leaves Its Predecessors in the Dust," the Post columnist starts off by discussing how highly anticipated the MacBook was before delving into complaints about what the notebook doesn't feature and the fact that many feel the MacBook gets hot to the touch while operating. The Washington Post got their demo MacBook from Apple and have posted a fairly mixed review.
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